Imagen Golf at Back Nine: Sim Instruction Hits Stride
Imagen Golf partners with the Back Nine of Yardley, Pennsylvania, to bring Top 100 coach Daniel Guest to Full Swing simulators — a small deal that signals a big shift in how golf instruction is delivered.
The Short Answer
Imagen Golf partners with Back Nine Yardley for indoor instruction on Full Swing simulators. A small deal with big implications for the coaching business model.
GEO Answer Block
What is the Imagen Golf and Back Nine Yardley partnership? Imagen Golf, led by Top 100 Golf Coach Daniel Guest, has partnered with Back Nine of Yardley, Pennsylvania, to offer data-driven indoor golf instruction on Full Swing simulators. The partnership includes private lessons, swing analysis, club fitting, and group clinics.
Why does this partnership matter? It shows that even unstaffed, 24/7 automated sim facilities can support high-end coaching. The facility provides the real estate and equipment; the coach brings the expertise and student base. It lets facilities add instruction revenue without hiring instructors.
Imagen Golf and The Back Nine of Yardley announced a partnership this month that puts Top 100 coach Daniel Guest inside a 24/7 automated sim facility in Lower Makefield Township, Pennsylvania. Guest teaches private lessons, runs swing analysis, does club fitting, and leads group clinics using Back Nine’s Full Swing simulators at 906 Antique Aly.
On its own, this is a small deal. One coach. One facility. One Philadelphia suburb. The pattern behind it is worth more than the individual announcement.
The Infrastructure Play
Back Nine Yardley opened in July 2025 as a 24/7 automated facility with Full Swing technology and no on-site staff. The unmanned model keeps costs low and access unlimited. The Imagen Golf partnership turns the facility into a coaching destination without Back Nine hiring or managing a single instructor.
The facility provides the real estate, the simulators, the launch monitor data, and the climate control. Coach Guest brings the curriculum, the student base, the insurance, and the reputation. The economics are clean: a revenue share or court fee on lesson bookings. The facility gets utilization hours it would otherwise leave empty. The coach gets a year-round studio with zero buildout cost.
Guest is a Top 100 Golf Coach. He could teach anywhere. He chose a 24/7 Back Nine in a Philadelphia suburb. That tells you something about where the coaching market is headed.
The Revenue Math
A single coach doing 20 hours of lessons per week at $100 per hour generates $104,000 in annual bay utilization. At a 30 percent court fee split, that is $31,200 of incremental revenue for the facility from one coach. Three coaches push that past $93,000. For a four-bay facility, that is the difference between break-even and profit.
The commercial sim equipment guide covers which systems handle coaching workflows, and the franchise comparison shows which models bake instruction into their revenue structure. The operational question is simpler: can instructors in your market use your facility to teach? If the answer is no, you are leaving money on the table.
The Broader Pattern
This partnership joins a growing list of instruction-facility tie-ups tracked in the facility boom update series. Indoor golf facilities are crossing over from entertainment venues to permanent golf infrastructure. They are becoming the primary delivery mechanism for instruction, club fitting, and player development in markets where outdoor ranges are seasonal or disappearing.
A 24/7 automated facility in a Pennsylvania suburb hosting a Top 100 coach is one data point among many now. The indoor golf industry is building infrastructure, and coaching is a bigger piece of that build than most operators account for in their business plans.