TruGolf Opens Cherry Hill Location With Matt Ryan Appearance, PXG Fitting Van — August 4-8 Grand Opening Events
TruGolf continues its aggressive franchise expansion with a new Cherry Hill, New Jersey location opening August 4-8, 2026. The five-day grand opening includes a ribbon cutting ceremony, a PXG fitting van on-site, and a special broadcast appearance by former NFL MVP and longtime golf enthusiast Matt Ryan. Here’s what Cherry Hill-area sim golfers need to know.
TruGolf’s franchise network added its latest node this week with the grand opening of Cherry Hill, New Jersey — the brand’s newest location and a key entry point into the Philadelphia-Northeast corridor.
The five-day event runs August 4-8 at the new Cherry Hill facility. If you’re within driving distance of South Jersey, this is your first chance to experience TruGolf’s full product line — including their flagship TruGolf Apogee simulator and the LaunchBox lineup — in a dedicated franchise setting.
Grand Opening Schedule
The celebration kicks off August 4 with a ribbon cutting ceremony marking the official opening. Throughout the week, the following activations are confirmed:
- August 4: Ribbon cutting and official opening
- Week-long: PXG fitting van on-site — book a custom club fitting while testing TruGolf simulators
- Special guest: Former NFL MVP Matt Ryan — the longtime golfer and current analyst makes a broadcast appearance (specific date/time TBD by venue)
Matt Ryan’s involvement is worth noting. The former Atlanta Falcons and Indianapolis Colts quarterback is a well-known golf enthusiast who has played in multiple celebrity pro-ams and has spoken openly about using simulators for off-season practice during his NFL career. His appearance lends a sports-angle hook to a venue opening that might otherwise fly under the radar.
TruGolf’s Franchise Strategy
This Cherry Hill opening is not an isolated event. TruGolf has been steadily expanding its franchise footprint throughout 2026, with a model that pairs their Apogee premium simulators with the more accessible LaunchBox product line in a single venue format. For a broader look at how this fits the market, see our commercial golf simulator guide.
The strategy makes sense. Apogee ($24,995+ for the home version, higher for commercial) serves the premium experience — the group outing, the date night, the corporate event. LaunchBox ($12,995) serves the regular player — the league golfer, the after-work practice session, the weekend simulator enthusiast. Having both under one roof means the venue captures two distinct customer segments with one real estate footprint.
For Cherry Hill specifically, the location fills a geographic gap. The Philadelphia metro area has seen rapid sim venue growth over the past 18 months — Five Iron Golf has multiple locations, Swing Bays opened in nearby Calera, and Another Nine is expanding in the corridor. But New Jersey proper has fewer dedicated TruGolf-branded venues. Cherry Hill positions TruGolf to capture demand from South Jersey golfers who currently drive to Philadelphia for indoor sim time. For more on the Northeast sim venue boom, see our indoor golf franchise comparison.
What Cherry Hill Area Golfers Get
The new location offers:
- TruGolf Apogee simulators: Premium 4K simulation with TruGolf’s E6-compatible simulation platform — see our full TruGolf Apogee review for performance analysis
- TruGolf LaunchBox bays: More accessible price-point simulator bays for regular play
- Full PXG fitting experience: The PXG van brings the custom fitting process on-site — rare for a grand opening at this level
- League and event programming: Expect weekly leagues, corporate event packages, and youth programming typical of TruGolf franchises
- 5-day celebration window: Ample opportunity to visit, test equipment, and experience the space without single-day crowds
Why This Matters for Home Simulator Buyers
For home simulator shoppers in the Northeast, venue openings like Cherry Hill serve two practical purposes.
First: They give you a chance to test the Apogee and LaunchBox hardware before buying. TruGolf’s home simulator line — particularly the Apogee at the premium end — is a significant investment. Getting hands-on time at a local venue is the best way to evaluate whether it fits your space, your swing, and your expectations. If you’re considering an Apogee for your home, a visit to Cherry Hill during the grand opening week is your best opportunity for a no-pressure test session. For context on how TruGolf compares to other premium brands, see our TruGolf Apogee review.
Second: Venue presence signals brand health. TruGolf’s willingness to open new franchise locations — even in a competitive market — suggests the company has the capital, the demand, and the operational model to support long-term hardware development and simulation platform support. That matters for a home sim purchase that you’ll use for years.
For local sim players who don’t plan to buy, the new venue simply means more options within driving distance. South Jersey has needed more indoor sim capacity, and TruGolf’s franchise model tends to produce well-run facilities with good league programming.
The Bottom Line
TruGolf Cherry Hill opens this week. If you’re within driving distance of South Jersey, the grand opening window (August 4-8) is the best time to visit. Matt Ryan’s appearance, the PXG fitting van, and the ability to test both Apogee and LaunchBox simultaneously make it a worthwhile trip — even if you’re not in the market for a new simulator today.
The Northeast sim venue market is getting crowded. But TruGolf’s dual-product approach — premium Apogee + accessible LaunchBox under one roof — gives Cherry Hill a broader addressable market than single-format venues. For more on TruGolf’s franchise model and what it means for the sim industry, read our sim venue startup playbook. The first week will tell us whether South Jersey has been underserved or is approaching saturation.