The Swing Bays Lands in Rowland Heights — 6-Bay SoCal

The Swing Bays opened its second Southern California location on July 18, 2026, in Rowland Heights — a six-bay indoor golf facility with training, club repair, and a full practice infrastructure. For more context, see our commercial golf sim guide and facility boom update 18.

The facility is the second of five planned SoCal locations as the brand accelerates its regional expansion strategy.

What Rowland Heights Gets

The new Swing Bays facility at [Rowland Heights] features:

• 6 simulator bays — GSPro-equipped simulators
• Training area — Dedicated instruction space with video analysis
• Club repair and fitting — On-site club work
• Practice infrastructure — Putting green and short game area
• Pro shop — Equipment and accessories

The SoCal Expansion Plan

The Swing Bays has laid out an aggressive five-location roadmap for Southern California. Rowland Heights is the second location to open, following the brand’s first SoCal facility. With additional locations planned across Los Angeles and Orange Counties, The Swing Bays is positioning itself as a major player in the region’s indoor golf market.

The model follows the same playbook that has worked for other successful indoor golf franchises: GSPro-equipped bays, professional instruction, and a membership model that balances recurring revenue with drop-in traffic.

Why SoCal Matters

Southern California has year-round outdoor golf, which might seem counterintuitive for an indoor sim business. But indoor golf in SoCal isn’t about weather — it’s about convenience and time.

• Night golf — After-work practice without losing daylight
• Data-driven training — Simulators provide feedback you can’t get on a range
• Social golf — Leagues and events without a 5-hour round
• Year-round consistency — Same conditions whether it’s July or January

The Swing Bays is betting that SoCal golfers want the same indoor golf experience that’s driving the facility boom in colder climates — just for different reasons.

For more on the indoor golf facility trend, see our state of indoor golf report and check out how sim venues are reshaping the golf experience nationwide.