TeeGo: London Indoor Golf Gets £1M Investment

London Will Play More Golf Indoors Than Outdoors Within a Year: Meet TeeGo

TeeGo London has secured a £1 million+ investment from Middleton Enterprises, and the company’s CEO is making a bold prediction: within 12 months, more rounds of golf will be played indoors than outdoors in London.

The numbers back it up: TeeGo grew 155% year-over-year, handling 6,000+ rounds across its 6 London locations. The new investment will fund an expansion from 6 to 20 sites nationwide.

The London Indoor Golf Boom

London is a natural market for indoor golf. Limited outdoor space, expensive green fees, and a dense urban population create the perfect conditions for sim golf adoption. TeeGo’s 155% growth suggests the market is still in its early stages.

The company’s prediction — indoor > outdoor within 12 months in London — is a milestone worth watching. If it comes true, it will be the first major city where indoor golf becomes the primary way to play. For more on the UK market, see our Five Iron 48 locations article, 24/7 unmanned facility boom, and sim venue startup playbook.

What the Investment Means

Middleton Enterprises’ £1M+ investment is a vote of confidence in the UK indoor golf market. Alongside Five Iron Golf’s £20 million UK expansion, it signals that sophisticated investors see the UK as the next frontier for sim golf growth. See our commercial sim business guide for the full economics of venue investment.

The UK has the same structural advantages as the US (cold weather, limited golf season, urbanization) but with a more concentrated population. London alone has 9 million people, most of whom live within 30 minutes of a TeeGo location.

What This Means for Home Sim Buyers

The UK venue boom is good for home sim adoption in the same way the US venue boom is: more people try sim golf at venues, more people want it at home. If you’re a home sim owner in the UK, the market for buying and selling used equipment is about to get more liquid.

For more on the UK indoor golf market, see our Five Iron Golf 48 locations article and July 2026 venue roundup.