TruGolf Opens Cherry Hill Location: Matt Ryan Appearance, PXG Fitting Van — Aug 4-8 Events

TruGolf continues its aggressive franchise expansion with a new Cherry Hill, New Jersey location opening August 4-8, 2026. The five-day grand opening includes a ribbon cutting ceremony, a PXG fitting van on-site, and a special broadcast appearance by former NFL MVP and longtime golf enthusiast Matt Ryan. Here’s what Cherry Hill-area sim golfers need to know — and why this opening matters more than another ribbon cutting.

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TruGolf’s franchise network added its latest node this week with the grand opening of Cherry Hill, New Jersey — the brand’s newest location and a key entry point into the Philadelphia-Northeast corridor.

The five-day event runs August 4-8 at the new Cherry Hill facility. If you’re within driving distance of South Jersey, this is your best chance to experience TruGolf’s full product line — including their flagship Apogee simulator and the LaunchBox lineup — in a dedicated franchise setting.

What matters most here: This location fills a specific geographic gap that no other sim venue has addressed. South Jersey has needed more indoor sim capacity for years. Five Iron Golf has multiple Philly locations, Swing Bays opened nearby, but New Jersey proper has been underserved. Cherry Hill positions TruGolf to capture demand from South Jersey golfers who currently drive to Philadelphia for indoor sim time. That’s the real story — not the ribbon cutting.

What matters less: Matt Ryan’s appearance is a nice headline grabber, but the PXG fitting van is the practical draw. Custom club fittings are rare at grand openings at this level. If you’re in the market for new irons, skip the ribbon cutting and go Wednesday or Thursday when the van crowd dies down.

Grand Opening Schedule

The celebration kicks off August 4 with a ribbon cutting ceremony marking the official opening. Throughout the week, the following activations are confirmed:

• August 4: Ribbon cutting and official opening
• Week-long: PXG fitting van on-site — book a custom club fitting while testing TruGolf simulators
• Special guest: Former NFL MVP Matt Ryan — the longtime golfer and current analyst makes a broadcast appearance (specific date/time TBD by venue)

Matt Ryan’s involvement is worth noting. The former Atlanta Falcons and Indianapolis Colts quarterback is a well-known golf enthusiast who has played in multiple celebrity pro-ams and has spoken openly about using simulators for off-season practice during his NFL career. His appearance lends a sports-angle hook to a venue opening that might otherwise fly under the radar.

TruGolf’s Franchise Strategy: Indoor Golf Simulator Venue Expansion

This Cherry Hill opening is not an isolated event. TruGolf has been steadily expanding its franchise footprint throughout 2026, with a model that pairs their Apogee premium simulators with the more accessible LaunchBox product line in a single venue format. For context on the broader indoor golf franchise boom and franchise economics comparison, see our venue coverage. This expansion strategy reflects the growing commercial golf simulator market demand.

The strategy makes sense. Apogee ($24,995+ for the home version, higher for commercial) serves the premium experience — the group outing, the date night, the corporate event. LaunchBox ($12,995) serves the regular player — the league golfer, the after-work practice session, the weekend simulator enthusiast. Having both under one roof means the venue captures two distinct customer segments with one real estate footprint.

For Cherry Hill specifically, the location fills a geographic gap. The Philadelphia metro area has seen rapid sim venue growth over the past 18 months — Five Iron Golf has multiple locations, Swing Bays opened in nearby Calera, and Another Nine is expanding in the corridor. But New Jersey proper has fewer dedicated TruGolf-branded venues. Cherry Hill positions TruGolf to capture demand from South Jersey golfers who currently drive to Philadelphia for indoor sim time.

What Cherry Hill Area Golfers Get

The new location offers:

• TruGolf Apogee simulators: Premium 4K simulation with TruGolf’s E6-compatible software platform
• TruGolf LaunchBox bays: More accessible price-point simulator bays for regular play
• Full PXG fitting experience: The PXG van brings the custom fitting process on-site — rare for a grand opening at this level
• League and event programming: Expect weekly leagues, corporate event packages, and youth programming typical of TruGolf franchises
• 5-day celebration window: Ample opportunity to visit, test equipment, and experience the space without single-day crowds

Why This Matters for Home Simulator Buyers

For home simulator shoppers in the Northeast, this opening matters more than you’d think.

First: It gives you a no-pressure test session for TruGolf’s hardware. The Apogee is a $24,995+ commitment for the home version. You don’t buy that sight unseen — or you shouldn’t. A visit to Cherry Hill during the grand opening week is your best opportunity to hit balls on both the Apogee and LaunchBox and decide whether TruGolf’s simulation experience fits your expectations. Use the PXG van as your excuse to go, but spend your time on the simulators.

Second: Venue presence signals brand health. TruGolf’s willingness to open new franchise locations — especially in a competitive market like the Northeast — tells you the company has the capital and operational model to support long-term hardware development and software support. That matters for a home sim purchase you’ll use for years. A brand that’s expanding is a brand that’s invested in its ecosystem.

The bottom line for home sim buyers: If you’re serious about buying an Apogee or LaunchBox, this week is your window for hands-on evaluation before you commit $12,000-$25,000. Don’t waste it on the ribbon cutting. Go during the mid-week lull, hit 50 balls on each system, and decide with data instead of marketing.

For local sim players who don’t plan to buy, the new venue simply means more options within driving distance. South Jersey has needed more indoor sim capacity, and TruGolf’s franchise model tends to produce well-run facilities with good league programming. That’s a win regardless.

The Bottom Line

TruGolf Cherry Hill opens this week. If you’re within driving distance of South Jersey, here’s your game plan:

• Skip the ribbon cutting (Aug 4) — It’s a photo op for the franchise owner, not for you.
• Go Wednesday or Thursday (Aug 5-6) — The PXG van will be quieter, the simulators will be available for test swings, and you can actually evaluate the hardware.
• Go Friday (Aug 7) if you want the Matt Ryan spectacle — But understand you’re going for the show, not the evaluation.
• Go any day if you just want more sim options — South Jersey has needed this. Full stop.

The Northeast sim venue market is getting crowded. But TruGolf’s dual-product approach — premium Apogee + accessible LaunchBox under one roof — gives Cherry Hill a broader addressable market than single-format venues. The first week will tell us whether South Jersey has been underserved or is approaching saturation. My bet is on underserved.

Verdict: Worth the trip, but go with a plan. Mid-week, hit the simulators, skip the speeches.

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Found this useful? Read our TruGolf Apogee Review, TruGolf LaunchBox Review, and Indoor Golf Venue Census for more context on TruGolf’s franchise model and the broader sim venue landscape.