Square Golf Restructures Product Line

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Something’s happening at Square Golf.

The Omni — the four-camera, $1,599 photometric launch monitor that was our mid-range pick and a genuine disruptor in the camera LM space — has been delisted from PlayBetter. The product page that used to exist at /products/square-golf-omni-indoor-outdoor-launch-monitor now returns a 404.

At the same time, a new listing has appeared: a “Square Golf Launch Monitor” at $699.99 on PlayBetter’s /products/square-golf-simulator-launch-monitor page. Square Golf’s own official site also has issues — their /collections/launch-monitors page returns a 404.

What we know and what it probably means.

The Omni Problem

The Omni was Square Golf’s halo product. Four high-speed photometric cameras, built-in display, indoor and outdoor use, GSPro and E6 compatibility, zero subscription fees. At $1,599, it was the cheapest multi-camera launch monitor in existence — undercutting the SkyTrak+ by $400 and the Bushnell Launch Pro by $900.

It was also the product that defined Square Golf as a serious player. Before the Omni, the Home Edition (their original $699 two-camera unit) was interesting but limited. The Omni proved they could build something that competed with mid-range hardware from Foresight and SkyTrak.

But the Omni had problems. It launched with shipping delays that pushed back delivery dates by months. Preorders stacked up. The product page changed from “available” to “preorder” to “limited availability” and now… gone.

The $699 Question

The new $699 listing is the most interesting piece of this puzzle. Square Golf already has a $699 product — the Home Edition (two cameras, no built-in display, fewer data points than the Omni). Is this the same Home Edition under a rebranded listing, or is it something new?

If it’s the same Home Edition relisted, the story is simpler: Square Golf is consolidating their retail presence, and PlayBetter is reflecting that. The Omni might come back when stock normalizes.

If it’s a new product — a streamlined version that replaces the Omni at a lower price — then Square Golf is making a strategic bet on budget volume over premium positioning. That would be a significant shift for a company that spent 2026 establishing itself as a SkyTrak competitor.

What This Means for Buyers

If you already own an Omni: Nothing changes. Your unit still works with GSPro, E6, and the Square Golf app. Updates still come through the software. Hardware doesn’t stop working because the store page disappears.

If you’re waiting for an Omni: This is worth watching closely. If the Omni is truly discontinued, the secondary market will absorb the remaining units. Used Omnis at $1,200-1,400 would still be excellent value. If it’s a temporary delisting while stock catches up, the wait continues.

If you’re considering a Square Golf product: The Home Edition at $699 remains an excellent entry point into camera-based sim golf. Two cameras, GSPro compatible, no subscription. The software ecosystem hasn’t changed.

The Bigger Picture

Square Golf entered a brutal market. The sub-$2K launch monitor space now has the Garmin R10 ($499), Blue Tees Rainmaker ($599), Voice Caddie SC4 Pro ($399), Rapsodo MLM2Pro ($699), the Home Edition ($699), the Omni ($1,599), and the TruGolf LaunchBox ($2,999). Seven products fighting for the same buyer.

The Omni was the most ambitious of the group. Four cameras at $1,599 with no subscription — that’s a hardware-first strategy in a market where software subscriptions subsidize hardware costs. It’s harder to sustain.

If Square Golf is pivoting back to the $699 price point where they started, it’s a sign that premium play in the sub-$2K market is harder than it looks.

We’ll keep watching and update this as more info surfaces. In the meantime, if you want a Square Golf product and don’t want to wait, the Home Edition at $699 is available now and it’s still a great budget camera LM.

Related reading:

• Full Square Golf Omni Review → — still the benchmark
• Square Golf Home Edition Review → — the $699 option
• 2026 Launch Monitor Price War → — the market context
• Best Launch Monitors 2026 → — current picks