PGA TOUR Superstore Launches Simulator Showrooms Nationwide — Plus FlightScope Convention & More Brand News
July 16, 2026 | By the Brand Watch Team
The big story this week is retail. PGA TOUR Superstore has rolled out dedicated Golf Simulator Showrooms in every one of its locations nationwide, making it the first major golf retailer to offer a dedicated, hands-on simulator demo experience at scale.
Here is your brand-by-brand briefing on what changed this week across the golf simulator landscape.
1. Breaking: PGA TOUR Superstore Opens Simulator Showrooms in All Locations
Date: Announced June 10, 2026; rollout completed by mid-July
PGA TOUR Superstore has opened dedicated Golf Simulator Showrooms in all of its stores nationwide, according to a company press release covered by GolfWRX and Forbes. The showrooms give customers the opportunity to demo and compare a wide range of simulator solutions — from high-end systems featuring premium launch monitors, enclosures, and projectors, to entry-level net-and-mat options for residential and outdoor use.
“The new showroom experience gives customers the opportunity to demo and compare a wide range of simulator solutions,” the release stated.
Which Brands Are Featured
The showroom lineup includes systems from all eight major simulator brands:
| Brand | Product Focus |
|---|---|
| Trackman | Trackman 4 / Trackman iO — pro-level radar |
| Foresight Sports | GCQuad, GC3, Falcon — tour-trusted photometric |
| Full Swing | Full Swing Kit — pro/home hybrid |
| Uneekor | EYE XO2 AI, EYE MINI — overhead optical |
| Garmin | Approach R50 (all-in-one), R10 (budget) |
| SkyTrak | ST MAX, OG SkyTrak closeout |
| Rapsodo | MLM2PRO — mobile radar hybrid |
| Bushnell | Launch Pro — Foresight-backed mid-premium |
What It Means
- For consumers: This is the first time a national retailer has offered a true side-by-side simulator demo experience. Previously, demoing a simulator meant visiting a specialty dealer, a simulator venue, or relying on online reviews. Now, shoppers in nearly every major metro area can walk into a PGA TOUR Superstore and hit balls on multiple systems in one visit. For a complete overview of the market, see our best launch monitors guide and best golf simulator packages.
- For the brands: In-store real estate is suddenly a competitive battleground. Brands that invest in demo units, staff training, and merchandising at PGA TOUR Superstore locations will have a direct line to the consumer market. Brands that don’t will lose visibility at a crucial point of sale.
- For the market: This validates what many in the industry have been saying — the home simulator market has gone mainstream. If a big-box golf retailer is building dedicated showroom space for simulators, the category has moved from enthusiast niche to mass market.
CEO Troy Rice said: “At PGA TOUR Superstore, we are committed to helping our customers improve and get dialed into their game. Simulator technology has become an incredibly powerful tool for that, giving players real data and feedback to practice more effectively and play better.”
Store Expansion Continues
PGA TOUR Superstore is also continuing its physical expansion. A new location in Timonium, Maryland (Baltimore County) is set for a July 18 grand opening, and a Jersey Shore location at Ocean Township is also in the pipeline. Each new store will include the full simulator showroom experience. For more on the facility boom, see our facility boom update 18 and indoor golf franchise comparison.
2. FlightScope Hosts Second Annual Convention — Brand Momentum Builds
Date: July 2026
FlightScope — the company behind the Mevo+ and Mevo Gen2 launch monitors — hosted its Second Annual Convention, signaling growing scale and dealer engagement for the brand. The event was covered by GolfWRX.
FlightScope has been on an aggressive product rollout cadence: the Mevo Gen2 launched to strong reviews, the company recently introduced the VX2 App with enhanced data visualization, and a new partnership with Golf Live brings data-driven video analysis to Mevo+ and Gen2 users.
What It Means
- FlightScope has carved out a strong position in the $500-$2,000 price band, competing directly with the Rapsodo MLM2PRO ($599) and Garmin R10 ($499), while offering more advanced club data options at the Mevo+ level.
- The second annual convention suggests FlightScope is building a dealer and user community rather than just selling hardware — a strategy that has worked well for Uneekor and Foresight.
- The Golf Live integration is notable: it pairs Mevo launch data with video analysis, a feature set that traditionally required a $3,000+ GC3 or $10,000+ Trackman setup.
3. Uneekor European Expansion Takes Shape
Date: Ongoing — June/July 2026
Uneekor’s previously announced expansion into the UK and European markets is now operational, with a dedicated sales team and distribution network in place. The EYE XO2 AI — the brand’s flagship overhead unit with AI-powered putting analysis, launched at the 2026 PGA Show — is expected to be a key driver of European demand.
Uneekor also exhibited at the 2026 PGA Show (confirmed by The Golf Wire), and its growing presence at trade events suggests the brand is investing heavily in B2B as well as consumer channels.
Market Position Update
Uneekor’s European expansion comes at a time when the brand is widely seen as the fastest-growing premium player in North America. The EYE XO2 AI has been positively reviewed for its putting analysis accuracy, and the EYE MINI LITE ($1,999) has opened up a new price tier for overhead optical systems.
4. Tracking the Versant–Full Swing Deal Aftermath
Date: Deal announced July 13; effects still emerging
The $530 million acquisition of Full Swing Golf by Versant (covered in our previous Brand Watch briefing) continues to generate industry discussion. Key unanswered questions:
- Product roadmap: Will Versant fund a consumer-priced Full Swing product to compete directly with GC3 ($5,249) and the Bushnell Launch Pro ($3,000)?
- Software strategy: Full Swing’s software ecosystem has historically been closed. Will Versant push for GSPro or E6 compatibility?
- Retail presence: With PGA TOUR Superstore now carrying Full Swing in its simulator showrooms, the brand has retail distribution that could amplify any consumer-market push.
The deal is expected to close by late summer 2026, pending regulatory review.
5. Mid-July Pricing & Deal Watch
With summer in full swing (and Amazon Prime / Deal Days events still fresh), several notable pricing moves are active:
| Product | Regular Price | Deal Price | Savings |
|---|---|---|---|
| SkyTrak ST MAX | $2,995 | $1,995 | $1,000 off |
| SkyTrak OG (closeout) | $1,995 | $695 | $1,300 off |
| SkyTrak CPO+ (certified pre-owned) | $1,695 | $1,495 | $200 off |
| Garmin R50 SimKit | $6,999 | $5,999 | $1,000 off (Elite Sim Golf, thru July 31) |
| Garmin R10 | $599 | $499 | $100 off (Amazon) |
| Rapsodo MLM2PRO | $699 | $599 | $100 off (summer event) |
| Square Golf Omni (pre-order) | $1,699 (projected) | $1,599 | Lock-in pre-order pricing |
6. What to Watch Next
- Square Golf Omni initial shipments are reaching early adopters. As pre-order pricing shifts to retail pricing ($1,699 expected soon), reviews will be critical for the Korean disruptor’s U.S. market entry. See our Square Golf Omni review and Omni vs EYE MINI comparison.
- Five Iron Golf continues expanding (Brooklyn flagship, Dubai venue announced) and is running a Pebble Beach experience giveaway. The chain now operates 20+ locations and is competing directly with X-Golf (40+ global) for entertainment-simulator market share.
- PGA TOUR Superstore simulator showroom foot traffic data will be interesting to track — if the showrooms drive meaningful sales lift, expect other retailers (Dick’s Sporting Goods, Golf Galaxy) to follow suit.
- Shot Scope LM1 ($199) continues to gain traction as the ultra-budget option, with Breaking Eighty calling it the best $200 launch monitor in golf. See our Shot Scope LM1 review.
The Bottom Line
The PGA TOUR Superstore simulator showroom rollout is the most significant retail development in the home simulator industry this year. For the first time, consumers can walk into a national retailer and test multiple launch monitors and simulator configurations side by side. This changes the buying journey — and it puts pressure on every brand to show up at retail with a compelling demo experience.
Meanwhile, FlightScope’s brand-building efforts (convention, app updates, video analysis integration) show that the mid-market is maturing beyond price competition into full ecosystem play. And the Uneekor European expansion continues the globalization of a market that was once dominated by North American and European brands alone.
With 8.1 million U.S. simulator users and only 6.5% of golf facilities having installed simulators, the addressable market is still expanding rapidly. The brands that win on the retail floor — and in the demo bay — will define who leads the next wave.
Sources: GolfWRX, Forbes, PGA TOUR Superstore press release, The Lasco Press, The Golf Wire, Sporting Goods Intelligence Europe, Breaking Eighty, Golf Monthly. Prices and availability verified as of July 16, 2026.
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